FIGURES
- Nearly US$1 billion: Reported lost to business impersonators in the United States in 2025; bank impersonators caused the highest losses among them. Source: Federal Trade Commission, press release, 15 Jun 2026, https://www.ftc.gov/news-events/news/press-releases/2026/06/ftc-data-show-people-reported-losing-3-point-5-billion-imposter-scams-2025
- 1,790 to 8,269: Older adults reporting losses of US$10,000 or more to impersonators, 2020 to 2024. The FTC's advice: never move money to "protect it". Source: Federal Trade Commission, Data Spotlight, Aug 2025, https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2025/08/false-alarm-real-scam-how-scammers-are-stealing-older-adults-life-savings
- £576.4 million: Lost in the United Kingdom in 2025 to scams where people were tricked into sending money themselves, across 248,070 cases. Source: UK Finance, Annual Fraud Report, 15 Jun 2026, https://www.ukfinance.org.uk/policy-and-guidance/reports-and-publications/annual-fraud-report-2026/

DEMAND SIGNALS (vidIQ, 25 October 2026)
- "Senior scams" draws about 43,700 searches a month, up 74%, with low competition (30), and "financial fraud" about 32,500, up 51% (vidIQ).
- A 71-second payment-reversal warning from Bajaj Finance broke out at 783 times the channel's average, with 197,000 views (vidIQ).